CrowdStar CEO: We want to create a game that reaches a billion people

The question is, however, can it be done? Speaking at this week's HTML5 Dev Conference in San Francisco, YouWeb chairman and CrowdStar--It Girl, anyone?--CEO Peter Relan (obviously not pictured) said, "We want to create the game that reaches a billion people." VentureBeat reports that the general consensus of the event was that HTML5 is the future of social and mobile gaming.

HTML5 is a web-based coding language that, in theory, will allow game creators to develop a single game that could be played across multiple devices through web browsers without a change in the experience. Currently, however, HTML5 isn't looking so hot as a gaming platform--HTML5 games aren't as sophisticated yet as even FarmVille on iPhone--but it's gaining steam.

"We sense that web 3.0 is here," Relan said during a panel at the conference. "Mobile devices will get to six billion people. They will become pervasive. We greatly overestimate what we can do with a technology in two years, and greatly underestimate what we can do in 10 years." Relan is confident that, from arcade-style games, HTML5 games will evolve into more complex experiences, citing games on the iPhone as an example.

And Relan shares this sentiment with a number of folks in the space. Rovio marketing exec Peter Vesterbacka has already mentioned his company's goals of reaching 1 billion players with the Angry Birds franchise. Even EA CEO John Riccitiello sees his company topping 1 billion players worldwide. And the mighty Zynga, despite being less than bullish on this whole dang-fangled HTML5 thing, is rumored to be working with Facebook on its not-so-secret Project Spartan.

But wait a tick--we're talking 1 billion players of a single game, no? To do that, it's going to take not only the right technology, but a game with enough widespread appeal to hit critical mass. If anything, the number one challenge game creators will face in this effort isn't whether it is possible, but whether they can craft characters that folks of any background can fall in love with.

Do you think any of these companies could create a game that will reach 1 billion players or downloads? What do you think it will take to accomplish such a feat. Sound off in the comments. 1 Comment

BringIt puts games in your Facebook games, so you can ... gamble?

If you're the type who enjoys wasting their money gambling, have we got some news for you. In select Facebook games by CrowdStar, East Side Games, Sometrics and Mall World, you can wager your hard-earned, paid game currency with your friends in custom mini games by BringIt. A real-time transactional platform for social games, BringIt announced that its head-to-head competitions for virtual currency are now available in games from these developers.

According to BringIt, 8 million players have participated in these mini games within their favorite social games, and the asynchronous, head-to-head competitions will increase their number of daily players to 2.1 million. Players can wager any amount of virtual currency they choose, and post challenges to multiple friends at once. These challenges are sent to players who then can respond with their own wagers and post their scores in said games--the winner takes all.

For instance, Happy Aquarium fans can now challenge each other in a game of match-three, Aqua Blast, which is strikingly similar to Bejeweled. Using speed and various power ups, players must score as many points as possible in 60 seconds after wagering so many Pearls (the game's paid currency). Then, players can post that score to whomever's News Feed that they challenged.

If a friend responds with a wager of Pearls and a score that beats the challenger's score, they win whatever the challenger wagered. If the friend happens to score less than what the challenger did, then whoever posted the challenge wins whatever amount of Pearls that the loser wagered.

Payments are said to be posted automatically, but as of Sept. 11, there have been issues with the speed of payment, though BringIt is cataloging all payments to ensure that all winnings are met with payments. (At least this applies to Happy Aquarium.) Other BringIt partners like East Side Games, have different BringIt-powered mini games such as Gold Rush in Pot Farm.

Developers like East Side Games hope to make lots of dough from this form of in-game gambling. BringIt claims that the novelty of wagering paid currency could turn more freeloading social gamers into ones that pay up to play. And we guess it's all kosher, because the money at stake isn't "real" money. Though, if you paid for it with real cash originally, it kind of is, no?

Would you ever gamble wager your hard-earned Pearls or other paid currency in these mini games by BringIt? What are your thoughts on online wagering, generally speaking? Sound off in the comments. 2 Comments